Graphic Design
Graphic Design: Creative Built To Convert An ad creative designed for a Facebook feed is built differently from one designed for a TikTok placement, a Google Display network, or a LinkedIn sponsored post. A pitch deck presented in a boardroom has different demands from one read as a PDF without narration. Design at Svype starts with the channel and the audience, not with aesthetic preference.
4
Design Types
10+
Industries
6
Platforms Data
Data
Informed Decisions
Three Design Failures With A Commercial Cost
Most design problems that affect campaign performance are not quality problems. They are context problems.
Creative produced without knowing its placement is optimised for none of them. Each platform has different ratios, attention patterns, and audience behaviour. Svype produces creative for the specific placement it will run in.
When the brand looks different across channels, every impression rebuilds recognition from scratch. Consistency compounds each exposure. Inconsistency is a cost-per-click problem disguised as a design problem.
A designer who has never seen CTR or conversion rates of previous creatives is guessing. At Svype, creative decisions are informed by campaign performance data. When a format stops performing, the data shows why before budget loss compounds.
Brand Identity, Ad Creative, Social Graphics, Pitch Decks
Each design service below produces a specific commercial output. Scope is defined by the output the business needs.
Brand Identity
Logo, colour palette, typography, iconography, and usage guidelines that define how the brand appears across every channel. A brand identity system is not a logo file. It is a decision framework that every designer, developer, and content creator uses to produce consistent output without asking for approval on every element. It reduces the time cost of producing anything visual and the quality variance across everything produced.
From Design Brief To Final Files
Channel, audience, and required action defined before design begins. Campaign objectives and past performance reviewed. Decisions flow from the brief, not aesthetic preference.
A direction is presented before full execution covering logo, colour, typography, or ad layout. Feedback here shapes execution without requiring a full redesign.
Approved direction executed across all required variants, dimensions, and formats. All components built in full. One round of revisions is standard.
Final files delivered in print-ready, web-optimised, and platform-specific formats. Brand projects include a usage guide. Files organised by use case.
Channel-Specific, Data-Informed, Brand-Consistent
Creative is produced natively for the channel it runs in. Dimensions, format, and visual hierarchy are set for the specific placement. Resizing a Facebook creative for TikTok performs like an adaptation, not native content.
Design decisions follow performance data. A declining CTR gets replaced before budget loss compounds. Replacements are briefed on what the data shows the audience responds to.
Consistent brand identity reduces cost-per-click over time. Every designer working from a brand system produces consistent output. Every new creative reinforces the brand rather than diluting it.
Before The Brief is Created
Graphic design at Svype is produced with the channel in mind — an ad creative for a TikTok feed has different requirements from a pitch deck being read without narration, and both are different from an Instagram carousel. These FAQs cover what clients most commonly ask before starting a design engagement.
Svype covers four main areas: brand identity (logos, colour systems, typography, and brand guidelines for consistency across every touchpoint); ad creatives (static images, carousel ads, video ads, and motion graphics for Meta, Google Display, TikTok, and YouTube); social media graphics (post templates, story formats, highlight covers, and reel thumbnails for organic social channels); and pitch deck and presentation design (branded slide decks for investor presentations, client proposals, and internal communications).
Brand identity projects begin with a discovery process covering the business model, target audience, competitive landscape, and desired market positioning. From this, two to three distinct creative directions are developed before full execution. Once a direction is chosen, a complete brand identity system is delivered: primary logo and variants, colour palette with HEX, RGB, and CMYK codes, typography specification, usage guidelines covering correct and incorrect applications, and a brand guidelines document. The process takes 3 to 5 weeks from brief to final delivery.
Yes. Svype produces short-form video ads for TikTok, Instagram Reels, and YouTube Shorts, as well as longer brand video content and motion graphics for presentations and ad campaigns. Video production scope varies based on whether animation only is required, live-action footage is to be supplied by the client, or full production including location and direction is needed. Video projects are scoped individually with deliverables and timelines confirmed before work begins.
Yes — brand refreshes are common and often the right choice. A refresh retains what is recognisable and valuable about the existing identity while updating what is outdated, inconsistent, or underperforming. Svype begins by auditing the current identity and getting input on what to preserve versus change. The outcome is a modernised identity that maintains brand equity. Complete rebrands — where name, positioning, and visual identity all change — are discussed carefully before being recommended, as they represent a significantly larger investment.
Every design project at Svype includes two structured revision rounds. This reflects a process where the brief is properly defined before design begins, which means revisions are used for genuine refinement rather than course correction. The first round typically addresses major directional feedback; the second handles fine-tuning. Additional revisions beyond these are treated as additional scope. Projects with a clear, detailed brief rarely require more than two rounds.
For brand identity projects: editable source files in Adobe Illustrator or Figma, web-optimised PNG and SVG files, print-ready PDF and EPS files, and the brand guidelines document in PDF. For ad creatives: final files sized and formatted for each platform's current specifications. For social media templates: editable Canva or Figma files the client's team can update independently. All files are owned completely by the client upon final payment — no ongoing licensing fees.
Our Clients
Every client that has trusted Svype for their top-notch work
The discovery call covers the channel, the audience, and the commercial outcome that the design needs to support. A scoped proposal follows from that conversation, not before it.
